Corporate Social Responsibility (CSR) is a complex concept that embodies numerous notions, which can be hard to explain using only a few words. Boréalis personnel must often talk about CSR to various audiences which prompted us to find an easy way to explain. Among other things, they wanted to be able to explain what makes extractive companies account for the social, environmental and economic impacts of their activities and report their sustainability efforts. This led to the creation of a small group that came up with the idea of an educational interactive game. The application is downloadable for free and uses the tagline of Boréalis’ human resources department: What footprint will you leave on our world? Johanne Ceelen, Human Resources Director, shares with us why Boréalis decided to embark on this adventure.
Sarah Busque: Why use a game to explain CSR?
S.B.: Who is the game meant for?
SB: How was the game received so far?
S.B.: How does it work?
J.C.: The concept behind the game is simple: the player finds himself in the shoes of a manager at Waisao, a company responsible for the construction of a railroad that will link a processing plant to a deep water port. In this role, the player must take decisions regarding the construction of the railway. These decisions will have social, environmental and economic impacts. In order to succeed, the player must link the plant and the port while being careful to maintain a proper balance between these three factors. Depending on the player’s choices and the number of turns taken to reach the finish line, the score will vary and the player will be given one of the following profiles: the Green Giant, People’s Hero, the Banker or the Tightrope Walker. However, if one of the three factors is neglected or if he takes too many turns before reaching the port, it’s Game Over. The player has access to the Boréalis toolkit which includes the same modules our clients have, such as: Stakeholder Engagement, Land Management, Social Baseline, Biodiversity and Compensation/Resettlement. This allows the player to better predict the impacts of each decision. Playing the Boréalis game fosters better understanding of the challenges that extractive companies face when it comes to CSR and the type of decisions implied. Most interesting, is that the game also helps players understand that all projects, whether they have a narrow or broad scope, from the extractive industries or not, have an impact on communities, the environment and the economy of a region.What about you? What footprint will you leave on our world? If you want to know more about the Boréalis Game, visit Apple’s App Store