The role of a corporate affairs leader is to always have a clear view of any potential risks that could impact overall business operations. These risks include stricter regulations, growing competition, shifts in public opinion and so on.
Digitalization of Corporate Affairs: The shift from raw data to driving strategy
Corporate affairs has always been about shaping the organization’s narrative. It’s always been about building advocacy and authentic dialogue with multiple stakeholders. But these days, doing so successfully requires powerful data analytics, insight, and measurement. Such tasks can now be achieved with specialized data management software.
Boréalis software is an integrated platform that allows you to centralize all corporate affairs data. It makes it easier to manage activities and engagements, to detect emerging issues and to integrate your strategic engagement plan across all departments. Keeping everyone on track and on message.
Learn more about Boréalis software for public affairs and government relations.
Taking a reactive approach is no longer a choice.
The fast paced information flow will overwhelm you.
Managing and understanding the data about your stakeholder
Different departments may engage with different key stakeholders. Everyone has a voice. Everyone has influence. Corporate affairs leaders have to ensure everyone is aligned on the same strategy.
The fast-paced information flow spreading across all departments might make you feel overwhelmed. The data you do manage to capture might not be good enough to support sound decision-making.
The challenge is to be able to pick out the salient facts, to cut the noise out. Only then can you shape clear, distilled messages aligned with the strategy and drive results.
Stakeholder cynicism plagues
corporate affairs efforts
The general public increasingly mistrusts corporations, governments, and public institutions. Consumers and other stakeholders, such as board members, government regulators, and investors expect greater transparency. They want meaningful two-way engagement.
Messages can no longer be different for different stakeholders. It has to be clear and authentic. It needs to align with the organization’s global strategy and all departments have to be consulted.
“Corporate affairs leaders are the moral compass for the organization. They must actively highlight risks, align decisions with corporate reputational objectives, values and behaviors. Having the confidence to speak the truth to the hierarchy comes from understanding the data and from knowing your data is complete and reliable.”
Digitalization for optimized
corporate affairs
The key is to centralize information in a structured way. It’s not the raw data that brings maximum value, but rather the insight and guidance that this data can provide. Corporate affairs teams need to be able to easily draw upon data for reputation measurement, issue tracking, stakeholder analysis, and third-party perspective.
It takes the right tools to efficiently mine mountains of data to bring on-point perspectives and on-target tactics to your communications strategy. Powerful data management systems keep everyone aligned with a common strategy. As big-brothery as this may seem, you will be able to see what’s going on, who’s talking to whom, and what they’re talking about.
It is the responsibility of the corporate affairs leaders to ensure everyone is aligned on the same strategy.
