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Por el 28 de agosto de 2018 - Community relations

While stakeholder engagement has been ongoing business for organizations in mining, oil & gas and energy industries for over 30 years, to the broader business world, it’s now a concern for C-level executives in industries such as retail, consumer goods, transport, food and beverages, pharmaceuticals and more.

 

According to AccountAbility’s 1000 Stakeholder Engagement Standard:

“Stakeholder engagement is the process used by an organisation to engage relevant stakeholders for a clear purpose to achieve agreed outcomes. … [I]t obliges an organisation to involve stakeholders in identifying, understanding and responding to sustainability issues and concerns, and to report, explain and answer to stakeholders for decisions, actions and performance.”

 

Transparency, sustainability, and reputation management have become top priorities linked to stakeholder engagement, thanks to the convergence of technology, social awareness and the rise of millennials. Today, stakeholders are empowered and their voices not only have multiple channels, they’re also interconnected with thousands and even millions of voices sharing the same concerns.

 

Here are some statistics we thought you may enjoy about the global rise of stakeholder engagement among top business priorities and risks.

The Rise of Stakeholder Engagement

Sobre Sarah Busque
Sarah es especialista en Comunicaciones, Marketing y Relaciones Públicas con un marcado interés en las problemáticas sociales y ambientales, y en la RSE. Desde hace más de cinco años, ella colabora con diversas organizaciones para producir material comprensible que ofrezca un enfoque simplificado de conceptos complejos. Ella cree que el Marketing puede ser utilizado más allá de su objetivo tradicional de venta: él puede ayudar a la difusión de información importante para mejorar el mundo. Sarah es una trotamundos entusiasta que pasa sus días feriados al exterior, practicando snowboard, senderismo o buceo.

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