The 4 maturity levels of data management for stakeholder engagement activities
Strategic stakeholder data management
- Management and business units use the stakeholder data management system to its full potential
- Strategic and operational levels are being bridged by a stakeholder data management system.
- The strategy now drives data collection which in turn will inform strategic planning
- Structured stakeholder methodology is used to identify deficiencies and correct the situation
Level 4 organizations put in place concerted actions to improve stakeholder engagement. They have several leading indicators that can be used to proactively engage with key stakeholders.
Formal stakeholder data management
- Team leaders and management have a clear overview of the situation
- The work done by the engagement team is documented
- Some lagging indicators are commonly used
- Report about open issues and commitments are populated with useful information
Some corporate staff and front-line employees still need to get onboard to fully exploit the capabilities of the stakeholder data management process.
Ad hoc stakeholder data management
- An Institutional memory of sorts is being created
- There is no standardized data format
- Information is gathered when it suits the team
- It is still hard to determine the results of the engagement activities
- The organization is still at the mercy of a few key staff
At the second level, organizations have to standardize their data-gathering processes
Awareness of the need for stakeholder data management
- No data is being logged
- Team leaders rarely have a global view of the stakeholder landscape
- Management rarely has access to hard data to guide decision making
- Reports on the project’s main risks contain questionable information
- Data deficiencies routinely lead to misunderstandings
The organizations at the first level of stakeholder data management have to start collecting data on a regular basis.